In August 2009, Oxfam severed ties with actress Kristin Davis – an “ambassador” (supporter and spokesperson) for the NGO – due to her work endorsing the Israeli Ahava cosmetics company. Oxfam was prompted by the radical American group CODEPINK, which has initiated a campaign against Ahava.

Oxfam and CODEPINK’s boycott is part of the larger anti-Israel boycotts, divestment, and sanctions (BDS) movement, a central element of the Durban Strategy of isolating Israel internationally. Other BDS campaigns by Oxfam include lobbying against the EU-Israel upgrade, promoting product “labeling” in the UK, and the antisemitic 2003 “blood orange” poster. CODEPINK partners with NIF-funded Coalition of Women for Peace, which is active in promoting divestment of Israeli companies.