Nine-Seven-Two (+972) Magazine


+972 Magazine is a “blog-based magazine” that publishes English-language articles for an international audience. 972’s articles promote a marginal agenda from the fringes of Israeli discourse, thus presenting a distorted sense of the debate in Israel.


FoundedAugust 2010
In their own words"An independent, blog-based web magazine” that is “jointly owned by a group of journalists, bloggers and photographers whose goal is to provide fresh, original, on-the-ground reporting and analysis of events in Israel and Palestine.”



  • It is  affiliated with a registered non-profit, 972 – Advancement of Citizen Journalism.
  • The name of the magazine “is derived from the telephone area code that is shared by Israel and Palestine.”
  • While the publication claims that it “does not represent any organization, political party or specific agenda,” the first paragraph of “About” section of website states: “we oppose the occupation.” In addition, the blog presents highly biased perspectives on the Arab-Israeli conflict and promotes the Durban strategy to demonize and delegitimize Israel.
  • The publication is in English, reflecting the NGO’s main objective of influencing perceptions of Israel among non-Israelis.

Political Advocacy

  • Writers and contributors regularly invoke the Durban vocabulary, accusing Israel of “apartheid”, “ethnic cleansing,” “racism,” “land confiscation,” “discrimination,” “displacement,” “fail[ing] to prosecute violence against Palestinians,” “perpetrating another “Nakba,” and deride “American Jewish hypocrisy.”
  • Founding members include: Lisa Goldman, Yuval Ben-Ami, Ami Kaufman, Dimi Reider, Dahlia Scheindlin, Noam Sheizaf.
  • In February 2022, +972 shared a video on “The dark past and present of the Jewish National Fund.” The video aimed to “challenge[] the myths of the JNF, an organization that has played a central role in dispossessing Palestinians from its inception until today.”
  • In November 2021, following the UK declaring Hamas a terrorist group, +972 published an article written by European Council on Foreign Relations (ECFR) Policy Fellow Hugh Lovatt stating that “A motion to label the entire Hamas movement as ‘terrorists’ is an attempt to score political points at the cost of a peacemaking strategy for Israel-Palestine.” 
  • In May 2021, +972 published a letter signed by over 500 individuals  “demand[ing] international intervention” to “Stop Israel’s Apartheid!” as well as their “refusal to accept this Jewish supremacist regime.”
  • In February 2021, +972 published an article accusing Israel of denying vaccines to the Palestinians “who remain subject to Israel’s matrix of domination,” as well as “enshrining Jewish supremacy.” The article altogether ignored that Palestinians residing in Jerusalem are part of the Israeli health care system; that under the Oslo Accords the PA is responsible for health care of Palestinians in the West Bank and Gaza; and that the PA has adopted its own vaccine policy for its population.
  • In December 2020, +972 published an article accusing Israel of turning “‘temporary occupation’ into a permanent reality of apartheid.”
  • In December 2020, +972 posted an article regarding Sheikh Jarrah, writing that “what is happening in Sheikh Jarrah has a clear name: ethnic cleansing.”
  • In June 2020, in the context of the Black Lives Matter protests, +972 published an article stating that “Linking the Palestinian cause with the BLM movement is both crucial and necessary. It is not meant to detract from the movement’s goals, but to complement them — especially considering that the mechanisms of Israeli and American state violence are shared. Highlighting the institutional aspects of racism and injustice, and pointing to their similar manifestations around the world, can help deepen our understanding of the structural racism Black Americans endure.”
  • In August 2019, +972 published an article titled “Distorting the definition of antisemitism to shield Israel from all criticism,” stating that “IHRA initially sought to combat racism against Jews and Holocaust denialism, but its definition of antisemitism serves as a tool to silence all criticism of Israel, making it harder to identify actual forms of anti-Jewish hatred.”
    • The International Holocaust Remembrance Alliance (IHRA) working definition of antisemitism, adopted by nearly 30 countries and counting, represents the international consensus definition of antisemitism, as well as how to distinguish between legitimate criticism of Israel and antisemitism. An example of the latter includes denying the Jewish people their right to self-determination, e.g., by claiming that the existence of a State of Israel is a racist endeavor.
  • In a June 24, 2013 article, “The fall of the house of Herzl: Israel as a horror flick,” Yuval Ben-Ami compared Israel to horror films in which a house first “appears as a safe haven, an outpost of normality, where threatened characters may seek refuge from strange forces,” but later “turns out to be the perfect hiding place also for the monsters, or even a monster in and of itself.”
  • In a February 2012 interview in The Nation, Noam Sheizaf, +972’s then-editor-in-chief, referred to Jerusalem as an “apartheid city.”  In September 2012, Sheizaf used his twitter account to refer to critics as “the Jewish KKK” and “fascist.”
  • In May 2012, +972 published a cartoon depicting Israeli Prime Minister Benjamin Netanyahu raping President Barak Obama and eating his limbs.
  • On July 25, 2011, columnist Yossi Gurvitz published an article, “This sick glee in the face of a terrorist attack,” claiming that Israelis were full of “glee” over terrorist attacks in Norway, in which Anders Behring Breivik killed 77 people. Gurvitz wrote that, “It is not, in fact, at all surprising that a neo-Nazi would support Israel,” blaming the “de-humanizing effects of Jewish Orthodox education” and alleging that “Israel was South Africa’s best friend during Apartheid.”

BDS Activities

  • Features an entire section dedicated to BDS campaigns entitled “The Boycott.” This resource page includes articles justifying the tactic, church divestment campaigns, and profiles of major BDS activists.
  • In January 2022, +972 published a letter to the Board of a festival held in Sydney, claiming that the festival was receiving funds from “an apartheid regime that is systemically oppressing and dispossessing the Palestinian people…We hoped it would be a teachable moment; that you would embody ethical leadership and have the courage to commit Sydney Festival as an anti-racist apartheid-free zone, and reject this partnership with the Israeli Embassy. No logo, no matter how colorful it is, should be allowed to distract from Israel’s war crimes, nor can Israel be allowed to “public relations” its way out of apartheid.”
  • In February 2021, +972 published an article titled “The Duty to be Outraged” writing, “Whether through personally boycotting goods made in illegal West Bank settlements, urging companies to withdraw investments that sustain the occupation, or calling on governments to stop selling weapons to Israel, Palestinians are reminding us that we can all do our part in pressuring Israel to abide by international law…Boycotts are not merely an expression of disapproval — they are a tangible, proactive, and legitimate strategy.”

2018-2022 Foreign Donations (amounts based on organization’s financial reports on its website)

Just Vision$171,000$130,000$125,000$127,000$109,000
Rockefeller Brothers Fund$100,000$75,000$75,000$70,000$70,000
Foundation for Middle East Peace$20,000$20,000$20,000$20,000$20,000
Heinrich Boll Stiftung$12,000$13,000$8,700$11,700$9,100
Rosa Luxemburg Foundation$25,000$25,000$18,600$28,500$11,500
Open Society Foundation$75,000$75,000$75,000$91,600
Readers' Support (donor-advised grants through the New Israel Fund and other small grants)$463,000$403,000$414,800$105,000
CCFD (France)$6,000
British Shalom-Salaam Trust$6,500$5,000$5,000

All Articles about Nine-Seven-Two (+972) Magazine