Just Vision


Country/TerritoryIsraelUnited States
In their own words“Increasing the power and reach of Palestinians and Israelis working to end the occupation and build a future of freedom, dignity, equality and human security.”


  • In 2019, total income was $2.1 million; total expenses were $1.7 million.
  • In 2017-2024, Just Vision has been receiving $835,000 from the Rockefeller Brothers Fund to “Advance Just and Durable Peace: Constituencies for Peace.”
  • In 2021, Just Vision granted $134,000 to +972 Magazine. (See more on Just Vision and +972’s partnership below.)
  • From 2009-2012, Just Vision received $1,121,500 from the United States (USAID) to “end the marginalization of nonviolent peace builders in their own communities and in mainstream media by supporting multi‐media education and outreach programs.” The grant was for the “production of short films, a website relaunch and related community engagement in the Middle East.”


  • Just Vision states that it is “non-partisan” and not “affiliated with any political or religious movement.”
  • Just Vision has offices in New York, Washington D.C., and East Jerusalem.

Politicized Activities


  • Suhad Babaa
    • Babaa is Executive Director at Just Vision.
    • Before joining Just Vision, Babaa worked for Applied Research Institute of Jerusalem (ARIJ).
    • In November 2016, Babaa stated, “Next year will mark the shameful anniversary of 50 years of Israel’s military occupation and over 70 years of dispossession and subjugation of the Palestinian people. It also marks 30 years since the First Intifada, the most disciplined and sustained civil resistance effort in Palestinian history, a people powered movement that put such severe pressure on the machinery of the Israeli occupation that it demanded that the international community reckon with Palestinians’ right to self-determination for the first time.” (emphasis added)
    • In May 2013, Babaa spoke at Churches for Middle East Peace (CMEP) conference on the topic of “ways in which ongoing settlement expansion and continued evictions in East Jerusalem are destroying the opportunity for an equitable and sustainable future in the city… the role Americans can play in supporting the efforts of Palestinian and Israeli nonviolent activists who are trying to stop or reverse these alarming trends.”
  • Yael Marom
    • Marom is the Public Engagement Manager for Just Vision and the co-editor of Local Call (the Hebrew version of +972)
    • Before joining Just Vision, Marom was the spokesperson for Physicians for Human Rights- Israel (PHR-I).
    • In February 2017, following the termination of the CEO of +972 Sawsan Khalife, Khalife claimed Marom’s statement that a “Palestinian editor should not be the organization’s top priority” constituted racism, as well as alleging that Marom directed a derogatory slur towards her. (+972 and Khalife settled, and both sides withdrew their claims.)
  • Sam Bahour
    • Sam Bahour, Just Vision Board Member, is a policy advisor at Al-Shabaka.
    • In a March 2015 article promoted on Al-Shabaka’s website, Bahour called on Palestinians to work to dismantle Israel as a Jewish state and implement a “one-state” framework: “If Palestinians redefine their self-determination away from statehood and toward civil rights, the game is over – even if the struggle for full civil rights lasts another 50 years. One day, Jewish Israelis and Jews around the world could find themselves gazing at the erstwhile ‘Jewish State’ and admiring (in spite of themselves) Israel’s new, grand, pluralistic incarnation….”
  • Ronit Avni
    • Avni is the founder and former Executive Director (2003-2014) of Just Vision.
    • Avni was the producer and director of many of Just Vision’s films, including Budrus, Home Front, and My Neighborhood.
    • Before joining Just Vision, Avni worked for WITNESS, “train[ing] human rights defenders worldwide to incorporate film and digital media into their advocacy campaigns.”
    • In September 2013, Avni participated in a J Street conference where she screened the film My Neighborhood, as well as speaking on the topic of “Can films change the conversation about the Israeli-Palestinian conflict?”
    • In February 2013, Avni spoke at an event about “the threat that Israeli settlements in East Jerusalem are posing to the two-state solution.” The event was sponsored by Americans for Peace Now, the Foundation for Middle East Peace, and the Telos Group,
    • In a June 2009 article in the Washington Post, Avni called on America to stop “funding and fueling” the Israeli settlements.


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