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If Not Now


Country/TerritoryUnited States
In their own wordsA “movement to end the American Jewish community's support for the occupation and gain freedom and dignity for all Israelis and Palestinians.”


According to its website, “If Not Now is a 501(c)3 nonprofit organization and all contributions are tax-deductible to the fullest extent of the law.” However, as of May 11, 2016, the organization has not published its 990 forms, an annual budget, donors or donation amounts, reflecting a lack of transparency and accountability.


  • Founders and early members include Yonah Lieberman, Kara Segal, Max Berger, and Simone Zimmerman.
    • Many If Not Now activists were formerly affiliated with J Street U during college.
    • Zimmerman was hired as the Jewish outreach coordinator for U.S. presidential candidate Bernie Sanders. She was subsequently fired when a profanity-laced Facebook post about Prime Minister Benjamin Netanyahu emerged.
  • Political Advocacy: If Not Now’s primary activities are protests against and sit-ins at the headquarters of leading American Jewish communal organizations, as well as “running small, weekend-long orientation trainings on our movement DNA – our collective strategy, story, and structure.”
  • In 2016, organized Passover “liberation Seders” in various cities throughout the United States. On numerous occasions, members were arrested for trespassing and disorderly conduct. In Boston, a number of activists chained themselves inside the Boston AIPAC lobby before being arrested by police.
  • If Not Now has been widely criticized for refusing to engage in dialogue with those it criticizes in the Jewish community, indicating that publicity, not influencing the community, is the main goal.
  • Seeks “to end American Jewish support for the occupation” and claims that the “occupation is a system of violence and separation by which Israel denies Palestinians freedom and dignity by depriving them of civil, political and economic rights.” It further claims that the “occupation is a daily nightmare for those who live it – and it is a moral disaster for those who support it and who administer it.”
  • Jewish Voice for Peace (JVP), which seeks to create a “wedge” in the Jewish community over Israel, has reportedly “celebrated If Not Now’s activism.” A JVP official said that If Not Now is “helping to make visible what JVP has known to be true for many years; that a generational gap is growing as many young Jews are disillusioned with the Israel they were taught to admire.”

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